Marketing Teams as Hedge Funds
Tomasz Tunguz
JUNE 20, 2023
I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. A post challenging like this one hits HackerNews or a journalist covers the company. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. On some rainy Tuesday, the weekly webinar attracts an unusually promising audience.
Let's personalize your content