Remove 2009 Remove networking Remove strategy
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3 Low-Cost Marketing Strategies that Gave Us an Obscene Return on Investment

Entrepreneurs' Organization

With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Here are three strategies that have worked well for our company: 1. Britney’s post garnered 5.8

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Lessons from the Trenches: One Founder’s Candid Look at Bootstrapping

Entrepreneurs' Organization

I doubled down on my efforts, making more calls, writing more content, and networking tirelessly. It was a brute-force strategy, devoid of any fairy-tale twists, but it was effective. Prior to founding Equifund, Jordan founded capital markets consulting and investor relations firm Novea Capital Inc in 2009.

finance 255
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well.

VC 285
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

We don’t want to compete for the largest AUM (assets under management) with the biggest firms in a race to build the “Goldman Sachs of VC” but it’s clear that this strategy has had success for some. Of course our execution against the strategy has had to change but the strategy has remained constant. discipline & focus.

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Optimize for authentic relationships, not bluster

This is going to be BIG.

Ironically enough, the second nudge she gave my career also had to do with AOL--ten years later when in 2009, she introduced me to Jon Brod who was forming AOL Ventures. Does that make it a viable strategy for every new entrepreneur? Call it simplistic and naive, but being who you are, in my book, is always a winning strategy.

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

6/15/2008 – Application network of its own apps plus agency business plus ad network. Buddy Media builds, promotes and monetizes one of the largest networks of engaging and entertaining social media applications on the web. 4/19/2009 – Still an agency.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

The strategy of GigaOm and where they differentiate in the market. I made the point (not widely publicized) that OS4 is currently “breaking&# many applications that use ad networks that are not Apples (most notably AdMob, owned by Google). Competitors: Playdom , Social Gaming Network. Read more: PaidContent.

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