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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

As short-form media consumption and the effectiveness of influencer-style marketing have increased, and as enterprises continue to search for better customer acquisition and engagement channels, podcasting has been fueled to a multi-billion-dollar category with nearly 2M shows hosted in 2020¹.

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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics.

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How to Build an Online Presence for Your Small Business

American Entrepreneurship

Invest in Online Advertising While organic reach is valuable, paid advertising can accelerate growth. LinkedIn Ads Effective for B2B marketing. Consider: Google Ads Appear at the top of search results for relevant queries. Facebook & Instagram Ads Highly targeted ads to specific demographics.

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YC-backed Amenli raises $2.3M to provide insurance to Egyptian consumers

TechCrunch

And these providers focus on the B2B market because they lack the tools to access the mass retail market. In this segment is a middle-income pool of about 50 million adults; that’s the market Amenli is after, El Tohfa says. Life after YC has been great for Amenli.

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VertoFX picks up $10M for cross-border payments play in emerging markets

TechCrunch

The case is particularly problematic in emerging markets like Africa, where local currencies are less liquid than those in developed markets. . Meanwhile, the B2B market, accounting for 30% of the world’s global imports and 45% of total employment in emerging markets — is largely untouched.

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E-bike subscription service Dance adds new cities and mopeds

TechCrunch

The company’s goal is to accelerate urban mobility changes with a complete offering. Finally, Dance wants to address the B2B market with a new Dance for Business offering. When there’s something wrong with your bike, you can schedule a repair over the next 24 hours. The startup doesn’t plan to stop at e-bikes though.

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Wire grabs fresh funding for secure messaging tech that’s big with G7 governments

TechCrunch

Duric says the plan for the Series C is to accelerate Wire’s penetration and scale in markets “where we had a pretty good start” — such as in sectors like government and the military — as well as looking to expand its focus on regulated markets, like financial services. .”