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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

As short-form media consumption and the effectiveness of influencer-style marketing have increased, and as enterprises continue to search for better customer acquisition and engagement channels, podcasting has been fueled to a multi-billion-dollar category with nearly 2M shows hosted in 2020¹.

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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics.

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YC-backed Amenli raises $2.3M to provide insurance to Egyptian consumers

TechCrunch

The insurance market is still one of the industries least disrupted by technology on the continent. Recently, some startups such as Lami , Ctrl and Naked have sought to take on each regional market by storm, armed with the necessary capital to scale. This YC Summer batch features the largest group of African startups yet.

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How to Build an Online Presence for Your Small Business

American Entrepreneurship

Invest in Online Advertising While organic reach is valuable, paid advertising can accelerate growth. LinkedIn Ads Effective for B2B marketing. Consider: Google Ads Appear at the top of search results for relevant queries. Facebook & Instagram Ads Highly targeted ads to specific demographics.

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E-bike subscription service Dance adds new cities and mopeds

TechCrunch

After raising nearly $20 million a few months ago, Berlin-based startup Dance is expanding its electric bike subscription service to a handful of new cities. The startup doesn’t plan to stop at e-bikes though. The company’s goal is to accelerate urban mobility changes with a complete offering.

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Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share. Help TechCrunch find the best growth marketers for startups. The pandemic has accelerated people watching even more content from influencers on various channels.