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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

We threw a Launchpad LA dinner to bring the community together as we tend to do 6-10 times a year. Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. ” That always stuck with me. That seems very Brad to me.

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10 Key Buildings in the Brooklyn Innovation Community

This is going to be BIG.

Back in 2006, when I started working on putting together some community groups for entrepreneurs and tech people, I looked for a better name to reference this collection of people. Tech community" seemed too much about people soldering things together and writing code. 55 Washington Street. via Brownstoner.

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How to Leverage Micro VC Funds to Build an Angel Portfolio

This is going to be BIG.

That’s the first thing anyone trying to raise a fund needs to understand, as well as anyone thinking about investing in one. The partner at the fund, the VC, gets to do the fun part—the meeting with founders, vetting deals, negotiating, helping, etc. Option #2 Do 50/50 angel investing and fund investing.

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Accessibility as an Advantage in Venture Capital: Why Creating Value for Everyone in the Community Wins

This is going to be BIG.

I believe that the next generation of top companies are far more likely to be founded by people not on VC radars today. So come participate in the community we’re creating around Brooklyn Bridge Ventures. I generally accept any invite to speak or answer questions in front of a public group that I get.

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From Platform to Partner: How Helping Startups is the New MBA Track to VC

This is going to be BIG.

I got to work with Brett for two years while I was investing at First Round, before I started Brooklyn Bridge Ventures. Over that time, I watched him foster thriving online communities, creating engaging events, and making them better. For everyone who has aspirations to venture capital, it's a lesson well earned by Brett's hard work.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community.

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Themes vs Verticals: How to Stand Out as a VC Building a Thesis

This is going to be BIG.

Then, they need to figure out a way to project that brand up above the venture community, like a Bat signal calling for the best founders to come and pitch them. This is something I talk about a lot with my VC coaching clients. When Roger Ehrenberg set out to professionalize his angel investing into a fund, he used “Data” as the theme.

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