Remove article Remove data analysis Remove investment
article thumbnail

3 Low-Cost Marketing Strategies that Gave Us an Obscene Return on Investment

Entrepreneurs' Organization

With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Utilize Unique Data The media love unique data, especially if it tells a good story.

strategy 207
article thumbnail

Optimize for authentic relationships, not bluster

This is going to be BIG.

My first article for the monthly edition was on AOL. Hilary has had both a major impact on my personally--by helping to push the envelope on the kind of data analysis work we were doing at Path 101. When we hired her, we leveled up in terms of our technology and Big Data chops.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Advertising will be Integrated

Both Sides of the Table

This article originally appeared on TechCrunch. We are investing heavily in these changes. And naturally we have built in quality controls like: frequency capping, automated measurement so we can pull ads that people respond poorly to, A/B testing tools, data analysis to tell celebrities & brands which products will resonate, etc.

media 352
article thumbnail

“AI Agents for Small Business: The Ultimate Guide to Automation and Growth”

American Entrepreneurship

This article explains AI agents and how businesses can use them. Cost Savings Hiring a full-time employee to manage customer support, marketing, or data analysis can be expensive. Data Privacy Concerns: AI agents collect and analyze large amounts of data, raising privacy and security concerns.

media 77
article thumbnail

Everstream, which applies big data to supply chain management, raises $50M

TechCrunch

“Everstream has grown revenue 30x from the initial investment made by Columbia Capital three years ago and was successful in doubling the business in both 2021 and 2022.” Supply chain resilience is now a key priority in the enterprise, with 43% of organizations planning to increase investment there.

article thumbnail

Do VC Platforms Make Sense?

Both Sides of the Table

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. They offer leadership conferences, regular content articles on leadership, board pack templates and the like.

VC 198
article thumbnail

IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

This article originally appeared on the PixelEdge Blog. “[The Client Business Information Director Problem A leading data aggregator for an entertainment sector came to PixelEdge to help maximize one of their offerings. Example For the entertainment data client that approached PixelEdge, they already had data and technology.

mix-use 130