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Small Business Marketing Research Tools

American Entrepreneurship

Whether creating a marketing plan for an established business or as an evaluation of a potential acquisition, market research can be used to confirm a favorable trend for products and services. A company can establish its strategy using G oogle Trends. These research tools can be used across channels.

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Daily Crunch: Meta’s upcoming VR headset will track eye movements and capture facial expressions

TechCrunch

Predatory lending takes a turn : Though the nature of the article is not a happy one, we think Jagmeet did a great job describing the lengths that some lending apps will take to get repayment from users in India. This is a TechCrunch+ story, but if you don’t have a subscription, use the Daily Crunch discount code “DC” for 15% off.

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Daily Crunch: African mobility fintech Moove raises $105M in Series A2

TechCrunch

One theme I noticed between the two articles is the importance of storytelling. So it’s not a surprise to see startups in the mix. Data science in a box ? It appears to offer a hybrid of data collection and analysis as a service to customers. raised $135 million. It’s called Icebox. Pareto is one such company.

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article thumbnail

Small Business Marketing Research Tools

American Entrepreneurship

Whether creating a marketing plan for an established business or as an evaluation of a potential acquisition, market research can be used to confirm a favorable trend for products and services. A company can establish its strategy using G oogle Trends. Several data analysis tools or market research utilities are listed below.