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Goalsetter raises $15 million to go B2B with children’s financial literacy app

TechCrunch

This Series A financing is important in that it marks the company’s entrance into the B2B market. Van Court explained that the decision to move into B2B literally came to her in the middle of the night. She sat up board straight and realized she’d ‘seen this movie before.’ Goalsetter raises $3.9

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Making Failure Your Friend

Entrepreneurs' Organization

When I had to close my B2B marketing and branding agency in September of 2014, that feeling of optimism shifted toward scarcity and desperation. I didn’t want to make a rash decision for a short-term paycheck, and I figured coaching would give me a sounding board that could help me during my transition.

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Finding Your Professional Community – 3 Things To Look For

Smart Hustle Magazine

Especially in specific fields like B2B marketing and sales, it can be incredibly valuable to connect with peers in similar positions, swap advice and even vent about frustrations. You might assume all are like this, but there are plenty of communities out there in which weeks go by, with dormant message boards.

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Plus, B2B SaaS is actually very, very cool now. Just because you work in B2B marketing doesn’t mean you need to be boring! What are some key takeaways from your Early-Stage Startup Marketing Playbook ? Freemium isn’t a trend — it’s the future of SaaS.

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Wire grabs fresh funding for secure messaging tech that’s big with G7 governments

TechCrunch

This explains why it’s not able to actually name those “significant” recent customer wins — though it can point to having five of the world’s G7 governments on board, including the German federal administration and the federal parliament (aka, the Bundestag).

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Goldcast spotlights which event attendees will be your next customer

TechCrunch

Soni said it does compete against the likes of Hopin and other event companies, but believes Goldcast differentiates itself by its focus on B2B marketers and how those events drive pipeline for companies. “We As part of the investment, Sandhya Hegde, partner at Unusual Ventures, will join the board.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I learned from my B2B blunder, and in an effort to save other marketers from similar mistakes, I've put together a guide to building a tailored B2B email marketing strategy. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

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