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Goalsetter raises $15 million to go B2B with children’s financial literacy app

TechCrunch

Goalsetter , a financial education platform for kiddos, has announced the close of a $15 million Series A financing round. This Series A financing is important in that it marks the company’s entrance into the B2B market. She sat up board straight and realized she’d ‘seen this movie before.’

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Wire grabs fresh funding for secure messaging tech that’s big with G7 governments

TechCrunch

It sells in to heavy-weight customers where security is very much front of mind — including governments, militaries and regulated businesses with high compliance requirements around information (such as the finance and healthcare sectors).

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Derek Manuge, CEO, says that “Corl evaluates startups by assessing the risk-adjusted return of an investment based on over 500 metrics across financial (300+), banking (75+), payment (75+), marketing (25+), and team information (25+).

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Derek Manuge, CEO, says that “Corl evaluates startups by assessing the risk-adjusted return of an investment based on over 500 metrics across financial (300+), banking (75+), payment (75+), marketing (25+), and team information (25+). 8) Monitor .

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TechCrunch+ roundup: Jack leaves Twitter, Black Friday data, Nubank lowers IPO pricing

TechCrunch

Perhaps it should be pro forma for corporate boards in search of a new CEO to start by talking to the company’s longtime engineers, product managers and marketing leads. Collecting data to optimize B2B marketing is notoriously difficult. Thanks very much for reading, Walter Thompson. Senior Editor, TechCrunch+.