The Zapier Blog

APRIL 10, 2023

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

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strategy education B2B marketing leadership 111

TechCrunch

JULY 9, 2021

So for example, when they want to explore a potential new customer market or introduce a freemium strategy. The other way is as a mentor or extension to their marketer. Often I will work with marketers who’ve never worked in a startup and they can bounce ideas or strategies off me. You can’t just replicate.

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SaaS consulting strategy B2B marketing 105

TechCrunch

FEBRUARY 17, 2022

Soni said it does compete against the likes of Hopin and other event companies, but believes Goldcast differentiates itself by its focus on B2B marketers and how those events drive pipeline for companies. “We As part of the investment, Sandhya Hegde, partner at Unusual Ventures, will join the board.

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mix-use B2B marketing VC ventures 77

David Teten VC

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Cobalt for General Partners helps GPs to optimize their fundraising strategy. Evestment is a platform for capital-raisers; Evestment TopQ automates private markets performance calculation. 4Degrees helps leverage your network for sourcing.

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technology investment investing VC 95

David Teten VC

DECEMBER 4, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Cobalt for General Partners helps GPs to optimize their fundraising strategy. Evestment is a platform for capital-raisers; Evestment TopQ automates private markets performance calculation. Betterfront.io

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technology investment investing ventures 81

Campaign Monitor

FEBRUARY 25, 2022

Email can be a valuable distribution channel for B2B announcements in the same way as posting on job boards or Linkedin. . This is a great way to show continued value to your board, shareholders, and employees, especially if you send an email to your entire internal list. Source: Really Good Emails. Monthly business recap.

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mix-use education media opportunity 75

TechCrunch

NOVEMBER 30, 2021

Perhaps it should be pro forma for corporate boards in search of a new CEO to start by talking to the company’s longtime engineers, product managers and marketing leads. Collecting data to optimize B2B marketing is notoriously difficult. 4 key strategies for succeeding at international expansion.

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strategy B2B marketing entrepreneurs ventures 75