TechCrunch

DECEMBER 23, 2021

This year, marketers should resolve to embrace this resurgence, but in a modern, differentiated way. Let’s rethink how we approach growth models; maybe we don’t have to include a trial or free version of our products — especially when not every company is able to sustain the investment and resources required for trial products.

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creativity strategy sustainability B2B marketing 129

Smart Hustle Magazine

NOVEMBER 2, 2021

Interestingly, 96% of B2B marketers use LinkedIn for organic content distribution. Increased Digital Marketing Budgets. Focus on Sustainability. People are now becoming more aware of the issues that affect communities and the environment. The Covid-19 pandemic is a prime example of this scenario.

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StartupNation

DECEMBER 19, 2020

For example, our company, which was built for a B2B market and selling directly to enterprises, is now looking into shifting the strategy to B2C and the home office market instead.”. However, while facing an event like COVID-19, businesses need to accept that pivoting decisions and strategies will be necessary.

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