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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

What should be the main focus of a startup’s first in-house marketer? Of course, it depends really on the stage of the startup; however, whatever stage you’re at, it needs to be customer research/development. I’d be very wary of a marketer who doesn’t suggest this as one of their first activities.

SaaS 105
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. This provides us more time to develop meaningful relationships with prospects and customers.

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. This provides us more time to develop meaningful relationships with prospects and customers.

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Slope brings on new CFO, customers, capital as it rises to offer businesses buy now, pay later

TechCrunch

One of the areas where Murata says Slope is differentiating itself from other financial providers is its focus on a developer-centric approach, where others are taking a finance-centric approach, and “integration and underwriting have been so bad as a result,” he added. trillion, there is plentiful data to analyze,” Jain added.

capital 91