The Zapier Blog

APRIL 10, 2023

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

strategy 111

strategy education B2B marketing leadership 111

TechCrunch

JULY 9, 2021

British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders about the job to be done. The other way is as a mentor or extension to their marketer.

SaaS 105

SaaS consulting strategy B2B marketing 105

TechCrunch

OCTOBER 8, 2021

They have an audit process that is based off custom development strategies they built out for us. One of the greatest values is their focus on education. Why generic marketing approaches don’t work on software developers: Anna Heim interviewed Adam DuVander, a developer marketer and author of “Developer Marketing Does Not Exist.”

consulting 94

consulting startup education B2B marketing 94

StartupNation

DECEMBER 19, 2020

“In times of crisis, it’s imperative for startups to build a solid analytics strategy to understand how their businesses are functioning at a granular level. “Marketing will definitely have to be adjusted and, depending on the industry you’re in, you may have to reevaluate spend. Jen Laloup , CEO, Mobile Growth Association .

strategy 90

strategy opportunity social gaming advice 90

TechCrunch

OCTOBER 14, 2022

Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers , with InterSystems. Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers, with InterSystems. Delivering Value & Driving Pipeline: How B2B Marketers Can Tackle Both , with LinkedIn. 10:30 a.m. –

disruption 86

disruption pitching networking SaaS 86

Campaign Monitor

FEBRUARY 25, 2022

Businesses, nonprofits, education — it doesn’t matter what industry you’re in. One of the best things about email marketing is how email content can be used to educate and delight users all at once. A top-ten list aggregates the best of the best on the Internet, but it can also be valuable educational material. .

mix-use 75

mix-use education media opportunity 75