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Plus, B2B SaaS is actually very, very cool now. Just because you work in B2Bmarketing doesn’t mean you need to be boring! What are some key takeaways from your Early-Stage Startup Marketing Playbook ? This framework gives you a starting point. How is content marketing best used?
Many tools designed for B2Bmarketing in general are also relevant to investors. Monitoring and reporting solutions include BaseVenture , Burgiss , Davigold , DocDep , eFront FrontInvest , Framework , Investors Economic Assurance’s CapAssure , Netage Dynamo PE , Q-Biz Solutions , Qualtrics , SS&C GlobeOp , an d Vantage Software.
Many tools designed for B2Bmarketing in general are also relevant to investors. Monitoring and reporting solutions include BaseVenture , Burgiss , Davigold , Chronograph , DocDep , eFront FrontInvest , Framework , Investors Economic Assurance’s CapAssure , Q-Biz Solutions , Qualtrics , Rundit , SS&C GlobeOp , and Vantage Software.
Currently senior principal at 6sense , Kerry Cunningham is a thought leader in B2Bmarketing and is a former SiriusDecisions and Forrester analyst. A few years back, my former colleagues and I at SiriusDecisions introduced what we called the Intent Data Framework (IDF). Signal substitution syndrome.
Among the reasons that drew Jain to the company were that the founders had product-market fit relatively quickly, and during his due diligence, many of the marketplaces he spoke with were “happy and raving” about the product. The framework and the ground floor are there, and they are excited to build a great culture and talent.
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