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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Typically I will work with startups in two ways.

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Product-led growth and signal substitution syndrome: Bringing it all together

TechCrunch

Currently senior principal at 6sense , Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. A few years back, my former colleagues and I at SiriusDecisions introduced what we called the Intent Data Framework (IDF). Signal substitution syndrome.

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Venture capitalists eating our own dog food: Using technology and analytics to make better investments

David Teten VC

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Capria leads the “largest network of collaborating fund managers in emerging markets” Their product Edge enables you to benchmark your internal processes against other investors. 2) Market . Betterfront.io

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

See Bessemer Venture Partners’ A comprehensive guide to security for startups. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. 8) Monitor .

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Slope brings on new CFO, customers, capital as it rises to offer businesses buy now, pay later

TechCrunch

Among the reasons that drew Jain to the company were that the founders had product-market fit relatively quickly, and during his due diligence, many of the marketplaces he spoke with were “happy and raving” about the product. The framework and the ground floor are there, and they are excited to build a great culture and talent.

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