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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

Casted leverages audio and video podcasting as the core of an innovative Amplified Marketing Platform enabling B2B enterprises to drive brand awareness, thought-leadership, sales lead generation, and customer engagement strategies.

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Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. A data warehouse is where you aggregate all your data to perform analyses.

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Which software consultants do startups love to work with?

TechCrunch

Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. Founders and other startup leaders, just fill out this quick survey with a few more details to help us find the right ones. Which is an advantage.”

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Typically I will work with startups in two ways.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share. Help TechCrunch find the best growth marketers for startups. With the convergence of product-led growth strategies and the elimination of friction, it doesn’t have to be.

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15 Business Leaders Share Their Experiences and Insights on Getting Through COVID-19

StartupNation

This time, I connected with 15 startup and SME leaders from my network to discover how they are tackling the current crisis, and what advice they had to offer to others in the same boat. In times of crisis, it’s imperative for startups to build a solid analytics strategy to understand how their businesses are functioning at a granular level.

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Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. They include Commerce Layer in Italy; another startup out of Germany called Commercetools ; and Shogun in the U.S.

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