TechCrunch

JULY 9, 2021

So for example, when they want to explore a potential new customer market or introduce a freemium strategy. The other way is as a mentor or extension to their marketer. Often I will work with marketers who’ve never worked in a startup and they can bounce ideas or strategies off me. You can’t just replicate.

SaaS 105

SaaS consulting strategy B2B marketing 105

TechCrunch

MARCH 9, 2023

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex.

startup 100

startup B2B marketing creativity SaaS 100

Entrepreneur's Handbook

APRIL 24, 2023

Mix and match, combine, and get creative with the following event monetization strategies to maximize the earnings from your online event.‍ A ticket strategy to keep in mind is to offer several ticket options: the average number of paid tickets at Hopin event that offers paid options is 3.4 Sell online event tickets.

B2B marketing 86

B2B marketing data collection mix-use strategy 86

StartupNation

DECEMBER 19, 2020

“In times of crisis, it’s imperative for startups to build a solid analytics strategy to understand how their businesses are functioning at a granular level. “Marketing will definitely have to be adjusted and, depending on the industry you’re in, you may have to reevaluate spend. Steve Houle , inventor and founder, Parkit360

strategy 90

strategy opportunity social gaming advice 90

TechCrunch

DECEMBER 17, 2020

Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. Traditional offline vendors are increasingly rethinking their digital commerce strategy, more so given what we are living through, and that further acts as a market accelerant.

mix-use 76

mix-use B2B marketing incumbents strategy 76

TechCrunch

OCTOBER 12, 2022

From IPO Frenzies to Delays: What’s Changing with Equity , with Vieje Piauwasdy, senior director of equity strategy at Secfi. Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers , with Neal Moawed, global head of industry research at InterSystems. Sponsored by Secfi. Sponsored by InterSystems.

disruption 82

disruption consulting B2B marketing creativity 82

AsiaTechDaily

MARCH 29, 2022

Oxyzo said that it aspires to consistently innovate in the B2B financial services industry by leveraging technology to provide end-to-end capabilities in origination, deployment, tailored structuring, and distribution.

B2B marketing 52

B2B marketing financing finance media 52

TechCrunch

OCTOBER 8, 2021

They have an audit process that is based off custom development strategies they built out for us. Some frequent errors include performance metrics not being correctly measured, product and growth teams working in silos, low testing velocity and failure to consider the entire marketing funnel.”

consulting 94

consulting startup education B2B marketing 94

Smart Hustle Magazine

NOVEMBER 2, 2021

Interestingly, 96% of B2B marketers use LinkedIn for organic content distribution. Increased Digital Marketing Budgets. Build your content marketing strategy with more lively and exciting content to start seeing better results. Marketing Automation.

media 127

media B2B marketing strategy communities 127

TechCrunch

FEBRUARY 17, 2022

Soni said it does compete against the likes of Hopin and other event companies, but believes Goldcast differentiates itself by its focus on B2B marketers and how those events drive pipeline for companies. “We As part of the investment, Sandhya Hegde, partner at Unusual Ventures, will join the board.

mix-use 77

mix-use B2B marketing VC ventures 77

StartupNation

NOVEMBER 12, 2020

That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead. This platform provides a free customer relationship management feature that allows you to organize your CRM for multiple functions across your team, including marketing and sales.

B2B marketing 82

B2B marketing networking opportunity strategy 82

TechCrunch

NOVEMBER 7, 2020

One of our portfolio companies, Material Bank , has used this monetization strategy with success. Material Bank is a B2B marketplace for construction and interior design materials that warehouses samples (fabric swatches, paint chips, flooring materials, wall coverings, etc.) from hundreds of brands.

creativity 96

creativity mix-use venture capital SaaS 96

TechCrunch

OCTOBER 14, 2022

Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers , with InterSystems. Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers, with InterSystems. Delivering Value & Driving Pipeline: How B2B Marketers Can Tackle Both , with LinkedIn. 10:30 a.m. –

disruption 86

disruption pitching networking SaaS 86

David Teten VC

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Cobalt for General Partners helps GPs to optimize their fundraising strategy. Evestment is a platform for capital-raisers; Evestment TopQ automates private markets performance calculation. 4Degrees helps leverage your network for sourcing.

technology 95

technology investing investment VC 95

David Teten VC

DECEMBER 4, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Cobalt for General Partners helps GPs to optimize their fundraising strategy. Evestment is a platform for capital-raisers; Evestment TopQ automates private markets performance calculation. Betterfront.io

technology 81

technology investing investment ventures 81

Entrepreneur's Handbook

FEBRUARY 8, 2023

What I’ve learned about consumer marketing after years of B2B marketing Continue reading on Entrepreneur's Handbook »

B2B marketing 79

B2B marketing entrepreneurs strategy startup 79

StartupNation

NOVEMBER 18, 2021

When used properly, AI and machine learning can, for example, reinvent your B2B marketing efforts and provide better sales insights. In many cases, organizations will create entire departments for the ethical use of AI tools and put together teams of reviewers to double-check and triple-check AI products before they reach the market.

startup 130

startup B2B marketing technology advice 130

StartupNation

OCTOBER 18, 2021

According to the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to find customers. And 86% of these marketers consider content marketing a crucial strategy. It’s one of the most effective strategies to grow your business. It helps you find customers.

media 108

media B2B marketing strategy SaaS 108

Entrepreneur's Handbook

MAY 22, 2023

Here’s what marketers can do instead to control their top-of-funnel. TLDR: Community Is The New Organic GTM Strategy. Credit: Hopin Marketers, Google just revealed substantial changes at Google I/O 2023. Historically, paid and organic traffic drive the top of the marketing funnel. Don’t wait on this.

communities 59

communities B2B marketing strategy disruption 59

TechCrunch

NOVEMBER 30, 2021

Collecting data to optimize B2B marketing is notoriously difficult. 4 key strategies for succeeding at international expansion. Customizing deals and marketing. 4 key strategies for succeeding at international expansion. Product-led growth and signal substitution syndrome: Bringing it all together.

strategy 75

strategy B2B marketing entrepreneurs ventures 75

Campaign Monitor

FEBRUARY 25, 2022

Most B2B marketers are hungry for citable, reputable statistics and data that they can use in their content. Round-ups can be a regular rotation in your email marketing strategy. Statistics and data points. A roundup of your most popular blogs, videos, or services from the month or year.

mix-use 75

mix-use education media opportunity 75

TechCrunch

AUGUST 17, 2022

users with a safe and simple way to trade options, and give them more flexibility to use new strategies.”. It won a spot in YC (and its standard $500,000 backing) after pivoting to fully focus on the b2b market — aiming to serve demand for typing productivity gains in areas like customer service and sales.

B2B marketing 92

B2B marketing VC energy ventures 92