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Along with establishing formal ways to capture customer feedback through surveys and dataanalysis, look for opportunities to engage in conversations. When you establish authentic channels for two-way dialogue with your customers, you’ll discover a pipeline for fresh, creative ideas. Turning Input Into Innovation.
This is because diversity increases revenue, boosts innovation, sparks creativity and leads to better decision-making. Technology and dataanalysis can help you here, providing robust insights on the messages you’re sending. But the truth is, the more diversity you have, the more challenging it can be.
Example For the entertainment data client that approached PixelEdge, they already had data and technology. They had an investment information tool for their space, including research and dataanalysis. Their customers liked the tool, but the company had not made this resource a priority and wanted to unlock its potential.
What’s required this decade is to start to encroach on the harder questions, topics like how we build a better society, make people more empowered to do deep and creative work, and how we can build a more resilient and sustainable planet for all. Good and bad board members (and what to do about them). How do we realize this future?
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