How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. What is the CPM of ads in this industry (should I even be ad supported?). What would it take in investments to acquire and retain traffic to support these businesses? It would take 2 years to catch up but believe me they have the capital to do so.
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