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To put it another way, it’s a segment of an industry that sells a certain sort of product with a unique distinction and is usually an area that is overlooked by larger businesses. Vegan products. CBDproducts. Disinfectants and home cleaning products.
The difference in Europe is that there is opportunity for non-cannabis players to potentially get strategic and attempt to enter the market through an integration of cannabis as a CPG [consumer packaged good] or pharmaceutical-grade option,” said Todd Harrison, founding partner at CB1 Capital Management.
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