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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

Client Business Information Director Problem A leading data aggregator for an entertainment sector came to PixelEdge to help maximize one of their offerings. The team knew that they had a wealth of data that helped them make deals for their clients, and they sold this data to companies in their space.

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Small Business Marketing Research Tools

American Entrepreneurship

With the move to the digital economy and the advent of AI, data empowers small business owners to make more informed decisions. Whether creating a marketing plan for an established business or as an evaluation of a potential acquisition, market research can be used to confirm a favorable trend for products and services.

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Small Business Marketing Research Tools

American Entrepreneurship

With the move to the digital economy and the advent of AI, data empowers small business owners to make more informed decisions. Whether creating a marketing plan for an established business or as an evaluation of a potential acquisition, market research can be used to confirm a favorable trend for products and services.

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Companies betting on data must value people as much as AI

TechCrunch

The real question to ask here is whether re-formatting the data for customer #1527 is really the best way to use the time of a well-paid expert. The average data scientist is paid between $95,000 and $120,000 per year, according to various estimates. The truth is, we are still early when it comes to data transformation.

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Neko, Daniel Ek’s next play, is another spin on preventative healthcare

TechCrunch

But dabbling as an investor evidently has not stopped him from wanting to get hands-on too — as one of two co-founders for Neko Health (the other being Hjalmar Nilsonne, whose prior startup focused on energy data analysis). Security of user data will also need close care.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

Then dive into how Hollywood uses memes to help people find the right movie to watch, to introduce you to the concept of memetics. Finally we’ll run through a step-by-step example of how to use Meme Mapping to get a more consistent return on investment from experimentation.