This Article About Andy Dunn and Bonobos is the Blueprint for Founder Storytelling
This is going to be BIG.
OCTOBER 28, 2016
Telling your story isn't just about conveying information about your company--it's about giving someone a framework that makes them feel like they know how to be successful as well. Let’s not just prove [HOW YOU'RE DISRUPTING AN INDUSTRY], but reinvent [OBVIOUS THING YOU'RE REALLY DOING].” Otherwise, who cares? This was the dream!
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