article thumbnail

Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. It should affect how you think if you are an incumbent but also if you’re a startup. It is often LESS performant.

article thumbnail

What To Do When Your Competitor Gets Funded?

Both Sides of the Table

We will have two well-funded companies educating the market on why this market opportunity for the $24 billion US storage market is ripe for disruption. And our competitors are not really each other but the incumbent businesses that have 99.9% ” In summary: The competitors are the incumbents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The next wave of supply-chain innovation will be driven by startups that help incumbents win

TechCrunch

For years, the prevailing narrative for innovation in supply chain has focused on the disruptors: Upstarts that enter the industry with new technologies and business models to displace incumbents. But in verticals ranging from freight brokerage to B2B marketplaces, these enablers have repeatedly emerged after an initial disruption.

article thumbnail

Here is Why Non-Obvious Startup Ideas Can Yield the Largest Results

Both Sides of the Table

Try to imagine if you *didn’t* already know Amazon and the company walking into VC meetings telling people they were going to disrupt the selling of all goods starting with books but then extending into electronics, apparel, toys and so forth. The value prop is pretty clear. And here’s the thing.

article thumbnail

The Future of Corporate Venture Capital

500

In the decade since the Great Recession, we have seen digital upstarts – taking advantage of disruptive technologies from AI to IoT – reshape the economy and the corporate pecking order. How has corporate venture capital changed?

article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. You can enter either but your strategy must be very different and I can tell you that fragmented markets are easier to disrupt.

article thumbnail

Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

Innovator’s Dilemma – In his seminal book, “The Innovator’s Dilemma,&# Clay Christensen talks about why industry leaders almost always fail to act when “disruptive change&# enters their business. Incumbents can’t react. If you haven’t read his book please do yourself a favor and buy it.