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Fragmented markets can be a great target for disruption. Incumbents became increasingly annoyed with our successes in the country’s largest market – NYC – that they started even taking out ads against us. It’s no wonder incumbents don’t want us to exist. Public Storage does about $2.4 Little old us.
2 Incumbent banks miss the mark in two crucial areas: The banking experience has not evolved to match modern consumer. Scaling a consumer-focused financial platform—that is also now the primary bank account for millions of UK consumers—in the midst of a once in a century pandemic is close to impossible. This did not happen by magic.
Yet, technology adoption within the real estate community as a means to fundamentally disrupt how physical assets behave and how transactions occur was lagging up until the last couple of years. Real estate remains a large, established multi-billion dollar category where lots of things continue to be done in lots of old fashioned ways.
We see an emphasis on young founders (“40 Under 40”), innovative ideas and disruptive challenges to legacy brands, incumbent companies and “old” ways of thinking. There is a massive opportunity to provide products and services that will make life better for today’s seniors and future generations of older adults to come.
“Businesses that disrupt/create huge markets with a non-replicable product offering a must-have service , which gets better the more people use it.” Jean de la Rochebrochard ( @jlr ), a partner at TheFamily , recently published a very good piece on Medium titled “ Here’s my investment thesis. What’s yours? ”?—?below We are hunting “unicorns”.
2 Incumbent banks miss the mark in two crucial areas: The banking experience has not evolved to match modern consumer expectations. Scaling a consumer-focused financial platform—that is also now the primary bank account for millions of UK consumers—in the midst of a once in a century pandemic is close to impossible.
Many startup businesses – tech or otherwise – fail. In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. Market Size.
Displacement technologies compete with incumbents on the same buying parameters. Disruptive companies change the way a buyer thinks about solving their need. SaaS products initially were viewed as a cheaper, often inferior product to their client/server peers. Most SaaS products today are displacers.
You can try it out at HubSpot.com. Kevin Hale is a Partner at YC and cofounder of Wufoo. Brian is on Twitter @bhalligan and Kevin is @ilikevests. 00:00 – Brian’s an introvert that likes to work from home. He also runs a public company. How does he do both? 1:45 – How does he manage his calendar as an introvert? Google Play.
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