How Ecosystem-Led Growth Unlocks the Next Generation of GTM
Andreessen Horowitz
APRIL 9, 2024
In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. They dive into how this approach can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data.
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