AI Agents Drive Holiday Shopping Success, Despite Record Returns
American Entrepreneurship
JANUARY 7, 2025
A salesforce survey revealed that AI Agents influenced 19% of holiday purchases, a 6% increase from the prior year. The 2024 holiday shopping season marked a landmark for online retail, with global holiday retail sales surging to a record breaking $1.2 trillion and $282 billion in the United States. However, while retailers celebrated robust sales, high returns by customers could dampen profit margins, with over $122 billion in global returnsa 28% increase compared to last year.
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