How to Avoid a Common Product Mistake Many Teams Make
Both Sides of the Table
OCTOBER 14, 2013
'I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. From the experience in my earliest days of designing products for Windows and OS2 machines in the early 1990′s I developed a product philosophy, “Design for the novice, configure for t
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