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Contributed by Robert Glazer , the founder and CEO of Acceleration Partners , a global partner marketing agency and the recipient of numerous industry and company culture awards. He is the author of the inspirational newsletter Friday Forward and international bestselling author of four books: Elevate , Friday Forward , How To Thrive In The Virtual Workplace and Performance Partnerships.
Nigerian mobility tech startup Metro Africa Xpress Inc. ( MAX ) is planning to enter more markets across Africa as it races towards formalizing the continent’s transportation sector after securing $31 million in Series B funding. The startup told TechCrunch that it will use the funding to enter Ghana and Egypt by the end of the first quarter of 2022, and other additional markets in Francophone, East and Southern Africa by the close of the same year.
You have one of the best ideas ever. You may even have a prototype and be ready to go into production, but what are the first steps you need to take to successfully launch your first business product? How can you make sure the world knows just how helpful and fabulous your creation is? Businesses release around 30,000 new products each year , but 95% of them fail.
The inspiring story of how a Hollywood star helped us enter US and global markets, and launch our new startup ‘Now, this is a story all about how, our animation studio got flipped, turned upside down… I’d like to take a minute, just sit right there… This is a story about our tech startup that I want to share!’ It all started in Rostov-on-Don, Russia in 2018 when my wife, Veronica, and I decided to combine our skills and efforts to produce 2D animation and founded the studio, V+ Animation.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It doesn’t matter what size your business is, fueling growth and maintaining a successful and thriving business often require borrowed capital. With that being said, borrowing money at the wrong time, borrowing for the wrong reasons, or borrowing the wrong amount can cripple or even ring the death knell for your business. Money Isn’t Always the Answer.
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Setting aside the holiday spirit, this has been a difficult year for growth professionals. Most are still adapting to pandemic-driven changes to consumer habits, but Apple’s new privacy options and the impending death of the browser cookie are making it more difficult to reach the right consumers.
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Setting aside the holiday spirit, this has been a difficult year for growth professionals. Most are still adapting to pandemic-driven changes to consumer habits, but Apple’s new privacy options and the impending death of the browser cookie are making it more difficult to reach the right consumers.
Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%. This article will reveal 12 great tools that will easily help you automate your marketing process.
Otherwise, you lose sales even before you start Photo by Christina @ wocintechchat.com on Unsplash Do not mistake the perfect pitch for the well-rehearsed (read: memorized) presentation. The cookie-cutter pitch presentation kills your sales pipeline before you actually have one. I have sat through many product pitches made to my company. For me, the first 10 minutes is crucial.
Launching your own business at any time is a challenge. Doing so during the pandemic can prove to be an enormous feat. While some businesses have been doing exceptionally well due to these times, (think cleaning services, Amazon, and grocery stores), others, (think restaurants and party stores) have had a steep hill to climb just to stay afloat. Maggie Owens is the founder of Presley Paige , a gift and paper store headquartered in Arkansas.
BIll Taranto. Contributor. Share on Twitter. GHI Fund President Bill Taranto has spent more than two decades in the healthcare industry and has 15 years of experience in healthcare investing. In addition to his venture investing knowledge, Bill has decades of management operations experience. More posts by this contributor. 4 strategies for building a digital health unicorn.
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Reinvention is the key to successful entrepreneurship. Great entrepreneurs invest countless hours reinventing, reimagining and disrupting products and services of all kinds. What I’ve found in the research for my new book, “ Reach ,” is that a key blind spot for many entrepreneurs has to do with perhaps the most important reinvention necessary to make their business successful: reinventing themselves.
I saw two charts last week that showed the same thing: This chart was in the deck I shared here last week called Consumer Trends 2022. It shows that after a big lift in 2020 and a bit of a lull in 2021, the e-commerce trendline is back to its old baseline. This is our portfolio company DuckDuckGo ‘s search traffic curve, available here , on a ten-day moving average.
New Zealand, a country of just under 5 million people, has historically flown under the radar of venture capitalism. A geographically isolated country with a “no worries!” culture and an economy based on raw materials, Aotearoa hasn’t stood out to investors in the Asia-Pacific region, especially not when they could set their sights on larger markets in China and Southeast Asia.
Gearing up for 2025 annual planning? Our latest eBook from the Operators Guild is your ultimate guide. Discover real-world solutions and best practices shared by top CFOs, drawn directly from discussions within OG’s vibrant online community. Learn from senior executives at high-growth tech startups as they outline financial planning strategies, align CEO and board goals, and coordinate budgets across departments.
Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic has changed not only our way of living and communicating, but how we operate businesses as well. With thousands and thousands of companies shifting online since 2020, the digital world has become more crowded than ever.
If the business precept is true, that you “manage what you measure”, checking in on your team with regular checkpoints is key to a successful process. Over the years we have run into a series of surprises with diligence teams. Sometimes we discover diligence teams that turned out to be off drilling dozens of dry wells. Other times we have CEOs call on a Sunday afternoon very distressed about an interaction with a member of the diligence team.
Charlie Graham-Brown. Contributor. Share on Twitter. Charlie Graham-Brown is the partner and Chief Investments Officer of Seedstars , a Swiss-based group with a mission to impact people’s lives in emerging markets through technology and entrepreneurship. He leads the group’s venture capital fund, Seedstars International, which invests in seed-stage startups across emerging markets.
Mighty Financial specializes in supporting the financial aspirations of small businesses and entrepreneurs. With our comprehensive bookkeeping and precise accounting expertise with decades of experience across diverse financial roles, our team offers tailor-made services ranging from essential bookkeeping to strategic fractional CFO support, catered specifically to the unique challenges of technology companies, startups, and SMEs.
E-commerce thrived in 2021, but if you want your brand to really take off in 2022, you need to focus on the data. Data-driven decision-making is the key to success in the modern world of e-commerce. If you want to turn your business into a powerhouse this upcoming year, you need data to support you every step of the way. Here’s how to make more data-driven decisions and move your business forward: Identify goals and KPIs.
After many years of writing in public, I am super thrilled to finally announce that my book The World After Capital is now available in print. The digital version will remain online for free and the content continues to be creative commons licensed. There is no subtitle and the back cover is free of annoying blurbs (just a beautiful blue). All four of those points are meaningful to me and yet every publisher I talked to insisted that those are terrible ideas and they wouldn’t publish the book
Serial fintech entrepreneur Walter Cruttenden founded Acorns with his son, Jeff, in 2012 with the goal of helping low- and middle-income households invest and save responsibly. The pair wanted to simplify investing for the millions that have trouble getting started or continuing to invest. Then in 2018, Walter went live with a new company — Blast.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In thinking about different advertising mechanisms that you could use to promote your business, most business owners think about the digital options – social media advertising, electronic billboards and native online advertising on websites frequented by your target audience. While digital advertising certainly has its place in your marketing mix, direct mail is one form of advertising that is often overlooked.
I was recently interviewed by the Atlanta Small Business Network (ASBN), an online "television network" serving the small business community, about whether investors are more likely to invest in you (the "Jockey) or your idea (the "Horse"). I thought this video turned out great, and I wanted to share it with all of you, to see if it can be helpful to you in learning how investors think, to help hone your pitches.
As we get closer to the end of the year, we’re running more stories that look back at topics we examined in depth over the last several months, and several that offer well-informed predictions for the year ahead. This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch+ article that explored six digital health trends his corporate VC fund is tracking as we enter 2022.
The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.
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