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How To Pitch A Real Estate Tech VC

Dream It

Berman comes from a real estate background, and he co-founded Camber Creek after realizing an opportunity to “create a double alpha situation,” both investing in high-growth startups and using those startups to improve the operations of his own real estate portfolio. Does the founder know how to sell into real estate?

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Pitch me!

This is going to be BIG.

It''s a co-working space full of creatives and freelancers, most of whom who have never pitched an investor, and probably never seen a startup pitch either. The first question I always get, which I find endlessly hilarious, is "Don''t you get tired of people pitching you all the time?". For a seed fund, I find it a bit silly.

pitching 368
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What do you need for a VC to properly evaluate a pitch?

This is going to be BIG.

One of the most difficult conversations I have with founders is when they haven’t quite given me enough of a story for me to make a proper evaluation. If I wind up asking for more info, it might result in a founder feeling like they’re getting the runaround, given what the founder believes to be an obviously good idea.

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Underrepresented Founders and The Discouraging Pass

This is going to be BIG.

While I got some very kind words on my recent writings , I heard from some founders that didn't feel like they got treated fairly—specifically around feeling patronized or dismissed—and that I wasn't showing enough action to improve on that. Founders from communities of color are less likely to have personal wealth to fall back on.

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Both Things Can Be True: Bias and Bad Fundraising Advice

This is going to be BIG.

I’m a female founder. I don’t have a technical co-founder. These are all of the things I heard from a founder that I recently backed. She was pitching for a pre-seed round of $400k. So what about all of the above statements—things that founders widely hold to be true barriers to fundraising? This isn’t surprising.

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How To End Your Pitch with Your Vision

Dream It

But founders are often so consumed with talking metrics, milestones achieved, or the capital they need that they sometimes forget to talk about their overarching vision for their startups. Selling a compelling vision is so critical that some investors weigh it more heavily than the pitch deck itself. It’s not about the slide deck.

pitching 286
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Why Founders Have No Clue How They Raised (Or Failed To)

This is going to be BIG.

It was a clearly hot space and they felt like they had missed out on an opportunity to place their bet in it—and worst of all, they lost the deal to what they considered a rival firm. Founders get “happy ears”. The ecosystem is full of bad advice from founders that couldn’t raise.

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