article thumbnail

Building sustainable marketing skills with a Colombian YLAI Fellow

Young Leaders of the Americas Initiative

Building sustainable marketing skills with a Colombian YLAI Fellow. Katherine learned to overcome challenges, as the only woman in the company, through her determination to build sustainable marketing skills. Consider the impact of your company when developing your strategy. By Shannon Courtney.

article thumbnail

EO’s framework for sustainability: How EO will become net positive by 2030

Entrepreneurs' Organization

EO’s quarterly Impact Day events, as part of the sustainability plan, including “Reimagine Success” and “Designing Your Future,” focus on our planet and the vital role businesses play in building a sustainable future. The following is a summary of EO’s sustainability framework. EO member engagement is key.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Scalable Startups: Strategies for Long-Term Growth

American Entrepreneurship

They develop a business model identifying the critical factors necessary for a sustainable business. If you’re wondering how to design a scalable business model for your startup, this article is a guide through the process and offers strategies to ensure your company can adapt and expand efficiently over time.

article thumbnail

6 Lessons Learned on My Journey to Bring Sustainability to the Events Industry

Entrepreneurs' Organization

What began as a passion for crafting unique experiences has evolved into a dedicated mission to make events more sustainable and impactful. Today, Analog Events is proud to have achieved its B Corp certification, a testament to our commitment to sustainability and innovation in every activation we undertake. This was no small feat.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?

article thumbnail

Forge the Future: Immersive Roleplaying for Aspiring Entrepreneurs

Paul G. Silva

Perfect For: Startup incubators & accelerators Business schools & entrepreneurship programs Team building & leadership development Innovation and strategy workshops Ready to Dive In? Contact me directly to schedule a call or request further details.

article thumbnail

5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

Here are five common bases for brand positioning strategies to help control how the market sees your business and help set your business up for success. A convenience-based positioning strategy is one that communicates you can help to make the customers’ lives easier. Convenience. The product or services become unique.”

strategy 264
article thumbnail

Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.

article thumbnail

Marketing-Led Post-COVID-19 Growth Strategies

Most have already sustained massive damage, and we still have yet to see the scope of this global pandemic. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. Strategically aligning your systems and teams.