BE 2.0: Vision Drives Endurance
Paul G. Silva
JANUARY 21, 2025
This post is part of my ongoing series exploring lessons from Jim Collins’s book, BE 2.0 (Beyond Entrepreneurship 2.0). Check out the previous posts on leadership values and getting the right people. What is Vision? What makes some organizations last while others fade away? Jim Collins found a surprising answer: a clear, compelling vision. Think of vision as your organization’s North Star it guides your team, especially when times get tough.
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