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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Everybody has a blog these days and there is much advice to be had. Many startups now go through accelerators and have mentors passing through each day with advice – usually it’s conflicting. So far from not taking advice from other people – I want more advice, more data points, more opinions.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

startup 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

advice 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use.

mix-use 389
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Gust Blog - Thoughts on startups by investors that fund them

Gust

I used to think you could use convenience and common sense to predict markets. We think it’s a matter of products, but history shows us it takes more than just products and technology to create the sweeping changes. Here’s Why on his Both Sides of the Table blog for a good read and a good lesson. I like that.

startup 180
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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

Before diving into entrepreneurship, wouldn’t it be ideal to tap into the knowledge of experienced, thriving business owners for advice on failure-proofing a new business? So much of an entrepreneur’s success relies on figuring out your true target prospect, the right pricing, and the winning product mix. marketplace.

strategy 255
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.