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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. Advice, coaching, intros?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Make accessibility part of your startup’s products and culture from day one

TechCrunch

An injury or an illness can cause someone to use the internet differently on a temporary basis. To design for people with disabilities, it’s important to have an understanding of how they use your products or web properties. Having accessibility experts on your team to provide advice and guidance is a great start.

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Yes Is the Answer—and Other Ways to Succeed in Business

Entrepreneurs' Organization

How Faith In People and a Culture Of Hospitality Built a Modern American Restaurant Company, Mitchell shares the keys to his company’s 25 years of success: including a steadfast commitment to a nurturing culture, a “people first” philosophy, and the humility to recognize reckless and ego-driven decisions. WHAT IS THE QUESTION?:

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The Rise of the Rest Class of 2019

Revolution

We asked the winners in each city to tell us about their companies, provide advice to fellow entrepreneurs, and share a little more about themselves. What advice would you offer entrepreneurs in Orlando? My advice would be to pick and develop a focus in which you have competency and passion. What does your company do?

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10 Startup Shortcuts That Will Be Back To Haunt You

Gust

Professional advice in this area is highly advised. Cultural and religious implications must be very carefully considered. Some executives think they can mix business with pleasure, with inter-office relationships. Lastly, make good use of your Board Members. You may recall the Chevy Nova, a compact car from GM.

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Do VC Platforms Make Sense?

Both Sides of the Table

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. Kerry brings experience from all parts of the marketing mix. The reason that marketing resonated so much for us as a 2016 priority is: Portfolio.

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