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Why Your Marketing Campaign Sucks

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We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.” They basically help companies get sold and help buyers determine which companies to buy.

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Why “The Culture of Failure” is Imperative to Startup Communities

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And if you want my presentation on the things I Effed Up at my first startup you can view or download the short PPT by clicking that link on Docstoc. 4:30 How did you come up with the idea of customer development? 37:45 Let’s talk about the dichotomy between customer development and Y Combinator? What brings you to LA?

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This Week in VC with Farb Nivi, Founder of Grockit

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In particular I tried to do most of the “entrepreneur advice on VC” up front so that if you don’t want to watch our views on the deals you don’t have to. Estimated 15mm downloads to date. Developer of Appsaurus , a mobile app recommendation engine. Tags: Start-up Advice. He’s also candid, humble and helpful.

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How Online Video Companies Can Increase Margin and Build Better Businesses

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But you must work hard to develop alternate distribution at websites like Yahoo!, You also need to develop an O&O (your own websites) strategy. If you can get customers to download your mobile apps you have the right to push videos to them. Startup Advice' MSN & AOL. Technology is Critical.

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How to Configure Your Startup Team

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Early-stage companies shouldn’t: outsource core product development, have consulting firms build it for them to speed up time-to-market, shouldn’t hire too many business people until product is complete and early product/market fit tested. But my slides are linked above and you can also download from SlideShare.

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How to Sell Your Roadmap Without Selling Your Soul

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We did our best to meet as many customer requirements as we could while also making sure that it didn’t take over our entire development effort. We would allow them to accelerate some Q3/Q4 initiatives to Q1/Q2 if they would fund the development. Startup Advice' Before you think it, this was not prostitution.

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Is Going for Rapid Growth Always Good? Aren’t Startups So Much More?

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Fooling us into downloading an app to watch a video and afterward feeling duped. So investing $3-5 million in a company and taking a year to 18 months to see how it develops before adding more fuel can often be the right course of action. Startups will continue to be aggressive in spamming us in our Facebook timeline. And headlines.

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