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Why Your Marketing Campaign Sucks

Both Sides of the Table

We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Let me be sure to use me some Luma Partners. Every corporate buyer of technology and/or technology companies knows the LUMAscape and uses it to figure out which vendors they should consider.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. Advice, coaching, intros?

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The next part of the margin mix online video companies must get control of is talent margins. In a network you can have a mix of content from some “celebrity” content to attract audience to shows that you product customer for the network to make it unique. Startup Advice' Build a Global Business.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

You can watch him on YouTube , download in iTunes (for gym or commute) 3/31/11 edition. Mix it up with different agencies, people run out or creativity/contacts. Matt is one of the most transparent, focused & honest startup guys you’ll meet. Or read the quick, informative summary below the image! That was a quick meeting!!

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WaitWhat raises $12M to double down on what comes after podcasts

TechCrunch

” An existing iteration on the podcast theme — a entrepreneur training course that it has developed in connection with its Masters of Scale podcast, has been downloaded 10,000 times in its first 8 weeks on the market. And Meditative Story, which focuses on mindfulness, is being downloaded 750,000 times each month.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

This data can be used to improve future events and marketing efforts. Environmental benefits: Online events are more environmentally friendly than in-person events, as they do not require travel and often use fewer resources, leading to less waste. Free download: How to Deliver 6-Figure Value to Virtual Event Sponsors ‍ 3.