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Why Your Marketing Campaign Sucks

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Will I have information that other journalists don’t have (otherwise known as a “scoop”)? The idea is that you put out information with data and a point-of-view and that becomes the story rather than you. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use.

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Want to know why charging $12 / year converts higher than $9.99?

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Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. Advice, coaching, intros?

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

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We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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How Online Video Companies Can Increase Margin and Build Better Businesses

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You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. The most important currency of online businesses is customer information.

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What the Past Can Tell Us About the Future of Social Networking

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In in the early 90′s I was in my early 20′s and I programmed on mainframe computers using COBOL, CICS and DB2. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML. There were chat rooms, discussion groups, dating, classified ads – you name it.

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Why Startups Need to Blog (and what to talk about …)

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I was meeting regularly with entrepreneurs and offering (for better or for worse) advice on how to run a startup and how to raise venture capital from my experience in doing so at two companies. Or “I’m a new entrepreneur, why would I offer advice on how to run a startup?&#. I use WordPress. accessibility.

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Master of Customer Acquisition, Matt Coffin, On Startups …

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Or read the quick, informative summary below the image! o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Mix it up with different agencies, people run out or creativity/contacts. Matt is one of the most transparent, focused & honest startup guys you’ll meet.

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