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Why Your Marketing Campaign Sucks

Both Sides of the Table

They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use. More strategic.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. Advice, coaching, intros?

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. I was meeting regularly with entrepreneurs and offering (for better or for worse) advice on how to run a startup and how to raise venture capital from my experience in doing so at two companies.

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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

Before diving into entrepreneurship, wouldn’t it be ideal to tap into the knowledge of experienced, thriving business owners for advice on failure-proofing a new business? So much of an entrepreneur’s success relies on figuring out your true target prospect, the right pricing, and the winning product mix. marketplace.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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The Magic Midnight Mind Meld

Both Sides of the Table

I hold true to form and follow my own advice. As my college buddies used to say, “you could blindfold me with dental floss.&# It was a bunch of members of the Austin Startup Factory mixed with some out-of-towners like myself. Was a great mix of people and learned much about the local Austin tech scene.

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