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We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.
Before each development meeting, take a few minutes to consider what observations and advice you can give to each individual to help them grow — they’ll notice the care for them that this effort implies, and are much more likely to take the process seriously.
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