Remove advice Remove peer-to-peer Remove reference
article thumbnail

How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

We like to use new product and gain benefits before our peers. If you didn’t read that yet it might be worth having a quick skim as a primer. Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We are evangelists.

article thumbnail

Avoid Decision by Indecision

Both Sides of the Table

The premise was that some leaders are too enamored with the approbation of their peers than making the tough decisions in the business that are bound to upset some people. You make too many reference calls or want to see three more candidates before you decide. So you make four more reference calls. Decision by indecision.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

I Want My CIC! … The Benefits for Startups to Be Co-Located

Both Sides of the Table

[if you're not old enough to get the reference between this image and the title you can click on the image for a prompter]. This past December I spent a week in Boston to try to get to know some of the local VC’s and entrepreneurs a bit better. We know prices of deals, compensation, who’s doing well / poorly, etc.

article thumbnail

Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

My favorite two quotes of the weekend were: “Never trade your cat for somebody else’s dog” (referring to selling your company for stock to another privately held company – quote was from Alan. I’m going to save that for a future blog post. It is the key to “customer development” that Steve Blank talks about.

article thumbnail

Why experience sharing is key to entrepreneurial growth

Entrepreneurs' Organization

A Forum, which is also often referred to as a Mastermind, is a group of peers who meet regularly, with the goal of helping each member improve personally and professionally. Given the request for input and feedback, you might expect a presenter to receive various advice from the other Forum members. In my experience.

article thumbnail

Never Hire Job Hoppers. Never. They Make Terrible Employees

Both Sides of the Table

This is part of my startup advice series. It’s still important advice for startup founders and something that I’m passionate about. This post isn’t going to be popular. I’m sure of that. That’s OK. And I care more about the debate than trying to be popular. I never hire job hoppers. Not job hoppers.

advice 392
article thumbnail

How to run a startup accelerator

Founders Coop

In that prior post, I had offered Y Combinator as a positive example, but I didn’t break down exactly why. This post is an effort to unpack what’s required of a startup accelerator to truly serve the needs of high-performing founders. Step 1: Find the best founders An uncomfortable truth about this work is that not all founders are created equal.