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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

So much of an entrepreneur’s success relies on figuring out your true target prospect, the right pricing, and the winning product mix. It turns out, the market found a different – but far more valuable – use for our skills,” says Justin Lake , EO Dallas member and CEO of Venado Technologies. Listen to the market and be flexible.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

So my biggest recommendation of “what&# to blog is a series of articles that will be helpful to your community. Take one topic and break it up into 10 bite-sized articles. I use WordPress. They’re more light weight and easier to use. Show that you’re a thought leader. Keep the list electronically.

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7 strategies for learning new skills

The Zapier Blog

If you've been wanting to learn a new skill or even strengthen existing ones, here are the seven tried-and-trued strategies I used to boost my expertise—and how you can, too. I could write an entire article devoted to this question, but that's not why you're here. Here's how: Use "I" statements.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. MiTú will use its $10 million to build out new production facilities in LA and Mexico. So Why MiTú?

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4 ways to restore faith in marketing by connecting with humans, not algorithms

Entrepreneurs' Organization

No matter how much data we have, we still need humans in the mix to provide an intuitive touch. Data may also be used as a bit of a crutch. Here are four brand strategies to cultivate a human connection in marketing. Data offers baseline information to promote relevant content to customers, but it must be used effectively.

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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

Maybe your brand has a negative association with certain consumers , or you’re expanding in a way that no longer makes sense with your current branding strategy. Remember, Google used to be called BackRub. Use this rebrand to reflect where your business is now and chart a course for the future you want.

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7 EO members share how to mitigate rising transportation costs and shipping delays

Entrepreneurs' Organization

We asked EO members from various industries about the solutions and strategies they have implemented in response to these significant challenges. Utilized lesser-used ports, other modes of shipment (air, rail), or a mix—to diversify the risk. We strategically put redundancy in the US in case of China lockdowns. “As