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All are examples of creative thinking to solve problems. Entrepreneurship is a creative activity. Those of us working from home faced the challenge of how to be creative, productive and keep our businesses alive. Being in quarantine can offer opportunities for creative entrepreneurs, despite the challenges it forces upon you.
By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.
It is mind-boggling how much time and money is invested in “strategy” at many companies—with some larger organizations even hiring a full-time person or team to oversee “strategy and innovation.” While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. Hire for attitude.
However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say? Should I use AI to help with a blog?
I used to love blogging. For me it was always a creative outlet. Blogging proved to be a great way to hone my ideas, have public conversations with people and as it turns out – build meaningful relationships through public dialog that spilled over into the real world. Somewhere along the way blogging changed.
Adding creative videos to your emails is a great way to achieve this. This post will explore how you can leverage video content in the context of email strategies and take your email marketing campaign to the next level. Newsletters have also been used to pass on information to leads in a creative, easy-to-digest way.
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
We can foster an ecosystem that supports and uplifts young entrepreneurs by encouraging creativity, providing investment opportunities, and celebrating achievements. Promote creativity To celebrate the work of young entrepreneurs, we must first encourage creativity and innovation. and more articles from the EO blog.
Tui is the cofounder and creative director at Koh Living. Be a creative and perceptive warrior. Using our creativity, we can navigate our way through the crisis. Now, imagine yourself as a creative warrior on a horse and work out which qualities you need to get yourself and your people through a crisis.
When Pete approached me for advice, I recommended the “Failure-Proofing” strategy, which is a pragmatic and easy-to-use technique to defend against planning and project disasters. Doing so empowers everyone, even those who are confident that the plan will succeed, to tap their creativity in coming up with potential reasons for the failure.
Arosh Fernando , creative director of WooHah Productions, says, “When our core business was not permited to function due to the government restrictions, we realized we had to change everything.”. Change only one element of their go-to-market strategy. Internally, their agency has shifted its focus from deliverables to strategy.
I have my best creative break-throughs this way. I’ve talked in the past about how I manage my own creative process. If you struggle to find moments of creativity you might read that post. I also have huge creative spurts when I run. Or I will get some good time in at a hotel just zoning out and thinking.
Turning an idea into a sellable product takes grit, but limited budgets often require entrepreneurs to develop creative solutions that rely more on resourcefulness than cash. In the rocky economic climate of 2024, creativity fuels entrepreneurial success more than deep pockets.
For inspiration, check out my folder design gallery , created to help spark your creativity while featuring several styles, colors, and layouts for various industries. Implementing even one or two of these strategies can help you create folders that look impressive and drive results.
In his newest book, “The Practice: Shipping Creative Work,” author and entrepreneur Seth Godin provides the roadmap for all creative people seeking to implement change in the world through their work. Become creative, especially when it’s frightening to do so. Creative , because you’re not a cog in the system.
Your startup’s blog won’t do anything but take up your valuable time if you don’t optimize your articles. However, too much dependence on search engine optimization (SEO) could hurt the creativity of your content. When it comes to SEO and creativity, which one wins? SEO vs. creativity. What gives?
However, creative leadership can bring the best out of leaders and teams during these hard times. During his early years of working remotely, he noticed the importance of encouraging creativity in teams. There is the misconception that creativity is only for artists who like making music or painting.
Contributed by Kady O’Connell , founder of Kady Creative , which helps passionate businesses succeed with strategic branding, powerful websites, and click-worthy content. A significant barrier people have to putting themselves out there is the lack of a strategy and the lack of brand or social style guidelines. Focus is the key.
Many people with ADD don’t work well in corporations & with bureaucracy, people with ADD have a bias towards action, people with ADD often speak up & take action and have strong bursts of creativity. I can’t write a blog post and then wait 3 days to publish. Of course you should go on your own journey of discovery.
The focus on digital marketing came naturally as the landscape shifted online, and I saw how data-driven strategies could give startups a competitive edge, especially in industries like wellness, which require a deep understanding of consumer needs and trust-building. Parenting has been another important part of my journey.
The lean startup approach introduces a more dynamic and resource-efficient strategy. Such real-world input is crucial for deciding whether to persist with your current strategy, tweak your idea, or abandon the project altogether. and more articles from the EO blog.
Who better than our EO community to offer creativestrategies for mitigating the adverse effects of stress? I created Dory as a unique stress-reduction strategy to help me understand and improve my mental state. Recognizing the toll on my health, I had to get creative. My strategy?
Enhance your self-discipline with these tips: Make habit-forming a priority by using apps or strategies like the 21-day rule. Change your strategy. Unwavering creativity. From Apple and Nike to Uber and Facebook, many of the world’s most recognized brands were born from a creative idea. Stay positive. Take a walk.
Every day—perhaps every hour—you feel forced to reset your expectations, your goals and your strategy. Lean on industry peers for creative ways to support your staff and stay informed about the latest laws and resources in your area. • Will you survive? How long can you support your team?
Have you seen the new study in Nature that “conclusively proves” remote work harms innovation and creativity? I teach clients how to integrate generative AI into the creative process. and more articles from the EO blog. This integration leads to more diverse and comprehensive ideation, pushing beyond conventional boundaries.
Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. Even though my company, Nicework, was reeling, the one piece of our strategy that survived the shutdown was the idea of strategic giving. He joined the Entrepreneurs’ Organization (EO) in 2013. It is not long or complicated.
Navigating Tough Financial Times Managing finances during this period was an exercise in frugality and creativity. It was a brute-force strategy, devoid of any fairy-tale twists, but it was effective. and more articles from the EO blog. Weren’t entrepreneurs tired of the golden handcuffs of venture capitalists and bankers?
Then we ensure that our website content, such as pillar pages, subcategory pages and blogs, is up-to-date before we map out the various posts across our channels to support this vertical. Planning includes coming up with creative content and implementing it with the right timing. “We “Our approach is multi-faceted,” Robert expains.
It turns out, though, that being a safe and selfless self often drained my energy, creativity and productivity. Not adding complementary and creative skills. and more articles from the EO blog. . The post Why being selfish is a good thing appeared first on THE BLOG. An energy-draining leadership flaw. Being too close.
Don’t miss our previous posts on How to Protect Your Mental Health When Starting a Business and 5 Strategies To Change Your Inner Dialogue From Critic to Advocate and 3 Steps to Safeguard Your Mental Health and Become a Better, More Effective Leader. I was more fearful, less creative, more reactive, and completely exhausted.
Your bookstore is going to be a hub for your city’s creatives, a place where local artists congregate and exchange ideas. The post Proven Strategies for Brainstorming Business Names appeared first on THE BLOG. The wine bar offers casual service and a cozy, inviting environment.
Using social media to promote your organization has become one of the most important strategies and skills an entrepreneur can have. Despite the fact that his customers are often hundreds of miles away, David finds ways to stay engaged with them via YouTube , Spotify playlists, Instagram , Twitter, and Facebook, and through a blog.
Maybe your brand has a negative association with certain consumers , or you’re expanding in a way that no longer makes sense with your current branding strategy. and more articles from the EO blog. . The post 5 signs it’s time to rebrand your business appeared first on THE BLOG.
Katty Douraghy, EO US Central Bridge, president, Artisan Creative. We talked strategy and EOS on the chairlift. We cooked and ate meals together, played games, plus of course, we did strategy and planning work. For teams like ours that require creative thinking and collaborative engagement, it feels like the optimal model. “We
Is your company looking for creative ways to stand out and connect with your target audience? While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. and more articles from the EO blog. Podcasts have a lot of upside for marketers.
and Petri was co-founder and head of creative at Remedy Entertainment that launched the hit PC games Max Payne and Alan Wake. But since I have a blog and the history of my falling in love with Andrew & Petri’s vision was public and is relevant to how we make decisions I wanted a chance to tell all of their stories.
When setting your vision, initiatives and strategy for 2021, keeping your business open and finding creative ways to bring in revenue will be essential. The post How to build a pandemic-proof business plan for 2021 appeared first on THE BLOG. So, as you work on your plan for 2021, don’t fall into tunnel vision.
Are you brainstorming a marketing strategy or quarterly plan and feeling fresh out of new ideas? The fresh air may not only help you out of your creative rut, but it can also provide inspiration for better collaboration and communication. Or, if it starts to rain, you may need to explore creative ways to seek shelter.
Keith Roberts, founder and creative director at Zenman. A version of this article originally appeared on Kym Huynh’s blog. and more articles from the EO blog. . appeared first on THE BLOG. Transition completely to virtual and focus on profit vs. revenue.
At my core, I am a creative, and I love bringing original ideas to life. Entrepreneurship, fast growth, and change fed my creative itch. and more articles from the EO blog. The post From Startup To Life-Changing Exit – The 4 Secrets Behind Ruby Receptionists’ Amazing Success first appeared on The EO Blog.
Undercover marketing or stealth marketing is a marketing strategy where a company markets their product in a subtle and ‘hidden’ way, such that the consumers don’t realise that it is a marketing ploy. Undercover Marketing Strategies. The blog was very well received by the public and gained an enormous following.
Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. They’re highly creative. new features need to be rolled into PR strategies and competitor analyses. - Often I’m asked by startup CEO’s about how to best build an engineering team.
2 core value: Creative Thinkers, All Jobs, All Roles. While PPE masks may not seem creative, we have put our creative stamp on them by adding fun prints, brands and sayings to what otherwise is a fairly common surgical mask. In the coming months we will be delivering masks to restaurants, mini marts and retail stores.
Since I answer this all the time anyway I thought it might make an interesting blog post. I worked nearly a decade as a consultant – first building large scale IT systems and then doing strategy consulting. Writing this bl0g – This blog is a huge creative outlet for me. That’s true. I love it.
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