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Why Creativity is Essential for Entrepreneurs

Entrepreneurs' Organization

All are examples of creative thinking to solve problems. Entrepreneurship is a creative activity. Those of us working from home faced the challenge of how to be creative, productive and keep our businesses alive. Being in quarantine can offer opportunities for creative entrepreneurs, despite the challenges it forces upon you.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

However, as with everything in business, the right strategies constantly change (even when the fundamentals stay the same). Identifying which digital marketing strategies will move the needle from so many viral trends is a real challenge: Is video marketing content as effective as they say?

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4 Steps to Launch Your Startup’s First Product on a Shoestring Budget

Entrepreneurs' Organization

Turning an idea into a sellable product takes grit, but limited budgets often require entrepreneurs to develop creative solutions that rely more on resourcefulness than cash. In the rocky economic climate of 2024, creativity fuels entrepreneurial success more than deep pockets.

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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

Adding creative videos to your emails is a great way to achieve this. This post will explore how you can leverage video content in the context of email strategies and take your email marketing campaign to the next level. Newsletters have also been used to pass on information to leads in a creative, easy-to-digest way.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

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TechCrunch+ roundup: Creative capital, live-shopping strategy, new name + logo

TechCrunch

Creative capital is the secret sauce, not venture capital. Brett Lovelady, founder of design firm Astro Studios, defines these design and development assets as “creative capital,” which “can ultimately last longer and potentially become more valuable” than venture capital. Thanks very much for reading!

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Culture Eats Strategy for Breakfast

Entrepreneurs' Organization

It is mind-boggling how much time and money is invested in “strategy” at many companies—with some larger organizations even hiring a full-time person or team to oversee “strategy and innovation.” While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. Hire for attitude.

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