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8 Tips To Navigate Cancel Culture So Your Business Survives

Entrepreneurs' Organization

Here’s what she shared: In the digital era, cancel culture has become a formidable force, holding public figures, top executives, and established businesses to a rigorous accountability standard. The unpredictability of cancel culture means it can surface without warning, carrying with it profound implications for businesses.

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Startup Recruiting Hacks

This is going to be BIG.

What I soon realized was that once you start applying filters for qualifications, experience, interest, culture fit, timing, you don't know nearly as many people as you think you do. Get your lead Ruby dev to blog a controversal post on some nuance in the latest frameworks and get it posted to Hacker News. The Meetup Ground War.

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5 signs it’s time to rebrand your business

Entrepreneurs' Organization

If your name is less than ideal, especially with the passage of time or cultural shifts, it’s the perfect time for a rebrand. Remember, Google used to be called BackRub. Take time to consider names that are unique and meaningful, use available trademark and URL research to help, and make sure your new name hits all the requirements.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. While blogs and posts on social media are used to connect with your audience, podcasting has a unique place in the social media landscape. and more articles from the EO blog.

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Yes Is the Answer—and Other Ways to Succeed in Business

Entrepreneurs' Organization

How Faith In People and a Culture Of Hospitality Built a Modern American Restaurant Company, Mitchell shares the keys to his company’s 25 years of success: including a steadfast commitment to a nurturing culture, a “people first” philosophy, and the humility to recognize reckless and ego-driven decisions. WHAT IS THE QUESTION?:

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4 Essential Insights for the Next Generation of Entrepreneurs

Entrepreneurs' Organization

Experience-sharing is at the heart of EO’s culture and mission. If the company is lacking in office culture and vibe, it’s difficult to attract and retain the right people and clients. Without the right people, the client mix will suffer. Don’t be afraid to pull the trigger. Environment + Energy = Success. Be patient.