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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

startup 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

advice 286
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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

We asked members of Entrepreneurs’ Organization (EO) , a global, peer-to-peer network of 14,000-plus influential business owners, what lessons they wish they’d known to ensure ongoing success before starting their companies. Learn from entrepreneurs both in your immediate market and outside of it. Listen to the market and be flexible.

strategy 255
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From Solo Entrepreneur to Franchisor: 20 Years of Business Growth With EO

Entrepreneurs' Organization

As I undertake a significant next step in scaling my business—opening the Aldea model to interested franchisees across the country—I realize my success wouldn’t have been possible without the Entrepreneurs’ Organization (EO)’s role in my professional and personal evolution. Joining EO was a game-changer.

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Gust Blog - Thoughts on startups by investors that fund them

Gust

Thoughts on startups by investors that fund them & entrepreneurs that run them. I used to think you could use convenience and common sense to predict markets. We think it’s a matter of products, but history shows us it takes more than just products and technology to create the sweeping changes. I like that.

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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Everybody has a blog these days and there is much advice to be had. There are some smart if not somewhat cerebral bloggers I read who say that you shouldn’t take any startup advice at all because it’s too generalized to be useful to your situation. Mix people’s views into a cup. What is a founder to do?

advice 407
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Why Your Marketing Campaign Sucks

Both Sides of the Table

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. Let me be sure to use me some Luma Partners. Every corporate buyer of technology and/or technology companies knows the LUMAscape and uses it to figure out which vendors they should consider. I am a VC. I hand out money.

mix-use 389