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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

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Gust Blog - Thoughts on startups by investors that fund them

Gust

I used to think you could use convenience and common sense to predict markets. We think it’s a matter of products, but history shows us it takes more than just products and technology to create the sweeping changes. Here’s Why on his Both Sides of the Table blog for a good read and a good lesson. And progress made.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

The major battle for press is a battle for “mindshare” and it’s exactly the reason I blog. Let me be sure to use me some Luma Partners. Every corporate buyer of technology and/or technology companies knows the LUMAscape and uses it to figure out which vendors they should consider. I am a VC. I hand out money.

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What is The Best Way to Explain Your Startup?

Both Sides of the Table

Anybody who reads the blog regularly will know that I’m long video. Between the US & Europe alone the video sector is worth around $500 billion. In 30-90 seconds you can use visuals, story-telling, music, stats and humor to get across your message. I’ve made 5 investments in the sector and I hope to make 5 more.

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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Everybody has a blog these days and there is much advice to be had. There are some smart if not somewhat cerebral bloggers I read who say that you shouldn’t take any startup advice at all because it’s too generalized to be useful to your situation. Mix people’s views into a cup. What is a founder to do?

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7 Reasons You Don’t Want to Start a Business With Friends

Entrepreneurs' Organization

Of course, to solve this, you can look for professionals to add to your team, but what use are your friends then? With no actual influx of capital into your business, you’re looking at a dangerous mix of emotions, finances, and ego. He is a professional writer who focuses on blogging, digital marketing and self-education.

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