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By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?
So much of an entrepreneur’s success relies on figuring out your true target prospect, the right pricing, and the winning product mix. It turns out, the market found a different – but far more valuable – use for our skills,” says Justin Lake , EO Dallas member and CEO of Venado Technologies. Listen to the market and be flexible.
I used to think you could use convenience and common sense to predict markets. We think it’s a matter of products, but history shows us it takes more than just products and technology to create the sweeping changes. Here’s Why on his Both Sides of the Table blog for a good read and a good lesson. And progress made.
Everybody has a blog these days and there is much advice to be had. There are some smart if not somewhat cerebral bloggers I read who say that you shouldn’t take any startup advice at all because it’s too generalized to be useful to your situation. On investment strategies I have “ Deflationary Economics ” 6.
If you've been wanting to learn a new skill or even strengthen existing ones, here are the seven tried-and-trued strategies I used to boost my expertise—and how you can, too. Now that we're on the same page, let's dive into the seven strategies you can use to learn a new skill or enhance the ones you already have.
Fortunately, recent research in cognitive neuroscience has identified strategies help you know when you’re falling into cognitive biases , as well as ways to defeat these dangerous judgment errors in your professional life. It’s a learnable strategy based on a distinct sequence of eight simple steps. It’s not mythical.
Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors. .
When you're doing RSVPs, use a tool like Eventbrite that allows you to collect more information from each attendee--like what languages they develop in, how many years experience they have, current company, LinkedIn, blog, Twitter, etc. The whole company should get involved in reblogging and retweeting the company blog's links.
Maybe your brand has a negative association with certain consumers , or you’re expanding in a way that no longer makes sense with your current branding strategy. Remember, Google used to be called BackRub. Use this rebrand to reflect where your business is now and chart a course for the future you want.
By understanding its nuances and crafting a proactive strategy , you can not only withstand the storm but emerge stronger on the other side. Equip yourself with these strategies to build a cancel-resistant business and protect your brand’s legacy: 1. and more articles from the EO blog. and more articles from the EO blog.
No matter how much data we have, we still need humans in the mix to provide an intuitive touch. Data may also be used as a bit of a crutch. Here are four brand strategies to cultivate a human connection in marketing. Data offers baseline information to promote relevant content to customers, but it must be used effectively.
This unfortunate mix of personal and professional concerns made me feel alone in my struggles. I used to suffer from imposter syndrome , feeling like I was less than my fellow entrepreneurs. and more articles from the EO blog. This isn’t to say that it’s always been a smooth journey. Joining EO was a game-changer.
We asked EO members from various industries about the solutions and strategies they have implemented in response to these significant challenges. Utilized lesser-used ports, other modes of shipment (air, rail), or a mix—to diversify the risk. We strategically put redundancy in the US in case of China lockdowns. “As
Investing in a podcast can be worthwhile, but your organization needs to answer this question before you start: Does a podcast make sense within the whole of your marketing strategy? A mix of the above. Your business can then use the video on YouTube to extend its marketing value and reach an even wider audience.
The incentive to want a larger fund is real—more staff, better office, better salaries—but the investment strategy really doesn’t make much sense if you ask me. I took the time to model out some returns using share price as a basis—to figure out if the price you’re paying when you buy up is worth the difference in the outcomes.
It’s nothing related to sound engineering or fancy marketing strategies. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. While blogs and posts on social media are used to connect with your audience, podcasting has a unique place in the social media landscape.
In case you missed all the kerfuffle this weekend, I posted this blog post originally on TechCrunch. This is a blog post I really didn’t want to write. I didn’t want to write it because I have mixed feelings about AngelList. Often my opinions shift as I read comments on my blog or others’ reactions.
While there are a lot of common myths surrounding content marketing, at its most basic level, it is about using content strategically to build an audience and influence their behavior over time. This can be through blogs, video, testimonials, photo galleries, etc. — Myth 2: You need a huge library of content to be successful.
However, small brands would benefit from taking a broad perspective and diversifying their sales channel strategy to position them for future growth. The research found that leaders use an average of three sales channels , compared with laggards, who typically sell through just one channel. The post Are You a Leader or a Laggard?
How might you create a prolific content strategy which resonates with your audience at a higher level? Build a content website or add a blog. The podcast interview revealed how they used Facebook groups to grow their business from $80K to $500K in monthly revenue. Increase organic traffic using Pinterest.
Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. And often it is hard to motivate people to take on big tasks like strategy re-evaluations because everybody is busy doing investment work.
This article originally appeared on the PixelEdge Blog. “[The The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. Previous companies using the IdeaPAD scaled their product by 10x or became leaders in their space. Paul Silva then facilitated the discussion.
A successful entrepreneur, businessman and EO Bahrain member, Suhail Algosaibi had long thought about how he could use his position and his company—FALAK Consulting—to make real, radical and sustainable change in his corner of the world. Too much of today’s economic growth comes from unsustainable models using limited resources.
In particular I would schedule some Tweets (using CoTweet, which lets you schedule Tweets) to go out around 5.40am (in time for East Coast 8.40am consumption) and then again at 8.40am for West Coast time. If your goal is to send a Tweet that converts to people to a blog post sending more than one Tweet is recommended. My conclusions.
The commodification of education is good for end-users and is often why startups have a freemium model as a customer acquisition strategy. The Course Hero and Mystery Science deals show us that edtech businesses are hungry for personalized, targeted content. Using data management and analytics to improve student outcomes.
In their book Cracking Complexity , David Komlos and David Benjamin share the steps to working through any complex business problem—both quickly and using existing talent, not consultants. Leaders often approach complex problems using experts and interview-based, analytical techniques that have been honed for complicated challenges.
But the race is on, and the social AI platform Chai feels they are right in the mix to succeed. In its blog last week , the Chai team shares insight about their model and the driving force behind Chat AI—it is data. This brings total capital invested to date to $10 million, giving Chai a $450 million valuation.
With the right strategies, you can reach your target audience, build brand awareness, and drive sales. In this guide, we will explore essential digital marketing strategies for startups, ensuring you have a solid foundation to grow your business. Regularly update your website with fresh content to improve your search engine rankings.
your YouTube channel, Instagram page, or blog. Why Channels Matter More Than Products The number one reason why I believe in a channel-first strategy rather than a product-first one is because: You’re more likely to fail from the lack of a distribution channel than from an inability to build a product. Dave Ramsey is an expert at this.
In this blog post, we’re not going to talk about different business models, seat-based VS usage volume pricing, or subscription VS pay-as-you-go. In this blog post, I’ll highlight a pretty neat data-driven approach that we used at Uizard to identify the initial price for our SaaS monthly subscription plans.
Brand journalism is a content marketing strategy that leans into what "be interesting" means to your target audience by defining "relevant" broadly. It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. You're welcome.)
Exotel, which counts Blume Ventures and IIFL Asset Management among its backers, has raised about $100 million in a mix of debt and equity rounds in the last 12 months. Indian ride-hailing giant Ola uses Exotel’s platform to send text messages to its customers.
Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. Is my welcome series a good mix of content, such as opportunities for subscribers to learn more about my brand, as well as promotions that provide opportunities for subscribers to purchase?
But what is publicity, what are its types, and how it differs from other promotional mix elements? Publicity is not a process but a result of a good public relations strategy where the marketers succeed in providing favourable information to media and other third-party outlets like bloggers, vloggers, podcasters, etc. Let’s find out.
It'll support your social media strategy with content generation, sentiment analysis, and big data insights. Use automation to share, engage, and cross-post without lifting a finger Learn how I researched and tested every AI tool for social media management that I could get my hands on, and I found a lot of useful options.
Rather than reinvent the wheel, I would point readers to Martin Kleppmann’s usefulblog post with graphs illustrating the effects of a valuation cap on entrepreneurs, seed investors and later-round (typically VC) investors. (The cap is irrelevant if the next equity financing is at a valuation below the cap amount.)
One surefire way to do this is by combining the right marketing tools with effective strategies. In this blog post, we’ll discuss some of the best tools you can use to achieve productive marketing, how to apply them and how much they cost. But first, why is it advisable to use marketing tools in your business? Break time.
In fact, they were in charge of authentication and zero trust products, and saw firsthand how companies were struggling to control permissions and access across a complex environment that often included not just cloud applications, but also on-premises pieces mixed in as well. We posted our company values very early on.
Create and leverage a review strategy. By ensuring you have a review-friendly initiative in both search engine and social strategy, you’ll be setting yourself up for success. For most, Facebook is used to catch up with old friends, share a relevant post, or just peek into others’ lives that you don’t see on a daily basis.
Battle-tested strategies and tactics I used to reach $2M ARR. It’s a pivotal phase where your initial success is tested, and your strategies for growth are pushed to their limits. It takes the right strategies to pour gasoline on growth. It’s crucial to take a hard look at your marketing strategies.
These are just a few broad reasons, and the reality is often a mix of several factors. Think about the blog posts, YouTube videos, online campaigns, and social media activity that go into making sure your business appears attractive to potential newbies. It’s also time and energy that could be used elsewhere. Look, it’s simple.
Contributed by Kc Chohan, an EO Los Angeles member who is the founder of Together CFO , a financial strategy firm that helps business owners optimize their tax strategies so they can keep more of their wealth and focus on growing and scaling their business. From an asset protection standpoint, a trust is a smart strategy.
A deeper dive into the date offers some useful trends. This suggests that strategies to attract and recruit at-home workers (what we used to call “lone eagles”) could pay dividends. If these trends persist, these strategies are likely to become a more important part of the program mix for rural communities around the US.
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