book frameworks mix-use 
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Simply write a great book?
Entrepreneurs' Organization
NOVEMBER 27, 2020
Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors. .
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TechCrunch
JUNE 17, 2021
Now, three alums that worked with data in the world of Big Tech have founded a startup that aims to build a “metrics store” so that the rest of the enterprise world — much of which lacks the resources to build tools like this from scratch — can easily use metrics to figure things out like this, too.
TechCrunch
OCTOBER 14, 2020
They do include e-commerce experiences, but also companies building interactive tools for customers to look at, mix, and match various light fixtures from a lighting consultancy; more standard publishing services; and for helping tailor materials for emergency medical training services.
TechCrunch
JANUARY 26, 2022
The process of debating and agreeing the details of this startup ecosystem support framework is expected to take between six and nine months. Polo: Yeah, because looking at the full picture, it’s actually the first time in our history that we’re going to have a specific legal framework for startups.
Impact Hub
JUNE 19, 2024
Some countries, particularly in Latin America, boast strong legal frameworks, but even when laws are in place, the economic, social and bureaucratic barriers to employment are immense. Malaysia – Urban Mixed Migration Kuala Lumpur Case Study by Mixed Migration Centre. Kenya – RefugePoint.
Reforge
OCTOBER 20, 2022
We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.
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