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Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. For example, Jasper started with copy creation and now enables marketing teams to collaborate and gather insights.
What does that mean for our data world now? At the time of that Economist article, I was on leave from UC Berkeley to run a lab for Intel Research in collaboration with the campus. The poking around remains creative work because the space of ways to use the data is just so big and the metrics of what success looks like are so varied.
It was properly collaborative, not a blackbox agency arrangement. We also believe that product design is not just a creative field; it’s a matter of performance: One design will always outperform the other. So we were able to build capability in-house at the same time, rather than dependency.” This accelerates user acquisition.
James Sanderson , Creative Director, EverydaySomething Use Facebook Groups for Relocation Client Outreach As a real estate agent and relocation expert, new business opportunities present themselves when I partner with a complementary business or take on a new client. that are being argued.
What’s required this decade is to start to encroach on the harder questions, topics like how we build a better society, make people more empowered to do deep and creative work, and how we can build a more resilient and sustainable planet for all. How do we realize this future?
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