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We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Having a high position can make a huge difference to “organic” downloads.
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It provides the framework to grow your business by helping you to gain new customers while you retain the ones you have. Consider collaborating with influencers. Publish blog posts, e-books and other downloadable content, as well as an engaging newsletter. Building a customer acquisition strategy. Offer amazing content.
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And also in collaboration with Microsoft, we built some of the largest online stores back then in the U.S. So, we were doing something like 70 million downloads a day or something like that. In fact, we launched a little bit before Amazon. Obviously, we weren’t as successful. And that was relatively successful.
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