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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Highnote launches a collaboration platform for musicians and podcasters offering voice notes, polls and more

TechCrunch

Highnote launched to the public today, allowing musicians, podcasters, and other creators to collaborate on audio files by recording voice notes directly over a track, making timestamped reactions, and creating polls to get opinions. Highnote is free to use, and no download is required. Highnote changes that.”.

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Penpot inks $8M as signups for its open source spin on Figma jump 5600% after Adobe’s $20B acquisition move

TechCrunch

On a business level, it’s a no-brainer that Adobe has snapped up a rival whose design collaboration tools have picked up significantly more traction than Adobe’s home-grown XD platform. Launched a year ago, the startup has seen tens of thousands of downloads and 15,000 “stars” on GitHub.

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Epic Games acquires Sketchfab, a 3D-model sharing platform

TechCrunch

Sketchfab has been building a platform to upload, download, view, share, sell and buy 3D assets. More recently, Unreal Engine has been used for different use cases beyond video games, such as special effects, 3D explorations of virtual worlds, mixed reality projects and more.

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Daily Crunch: Salesforce, AWS collaborate to offer bundled services for streaming content providers

TechCrunch

TechCrunch reports that data indicates that the crypto trading ad push during the big American football game led to a spike in downloads for the pertinent companies. versus-China battle but could have a third hub, or series of hubs, in the mix. Free money is popular : Alternatively, advertising works. TechCrunch Experts.

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The Future of Music: How Generative AI Is Transforming the Music Industry

Andreessen Horowitz

Soon after, Google unveiled MusicLM, a text-to-music tool that generates songs from a basic prompt; Paul McCartney used AI to extract John Lennon’s voice for a new Beatles track; and Grimes offered creators 50% of the royalties for streams of songs that used an AI clone of her voice. into another person’s voice.

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VUZ raises $20 million to scale its immersive social app

TechCrunch

The Dubai-based VUZ says that this round which has seen it onboard a mix of U.S.- Users can access and engage different content — in addition to those mentioned above, live events, concerts, celebrity interviews and masterclasses, through its 360-degree live streams — by downloading VUZ’s iOS and Android apps.

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